Fade2Black Marketing
Digital Marketing for Ecommerce Stores
Common Challenges
Acquisition -
Getting Quality Traffic
(Facebook, Instagram, Google) require ongoing optimization to stay profitable
Finding the right audience targeting takes testing and refinement
Organic reach has declined significantly
Customer acquisition costs increasing while customer lifetime value stays flat
Retention -
Building Repeat Customers
Moving from one-time purchases to loyal customer base
Setting up email automation flows (welcome, abandoned cart, post-purchase)
Building SMS and loyalty programs that drive repeat purchases
Revenue growth slowing without a repeat purchase strategy
Conversion -
Turning Visitors into Customers
Understanding why visitors browse but don't purchase
Optimizing product pages, images, and descriptions for conversions
Reducing cart abandonment through better checkout experience
Building trust signals and social proof
Attribution -
Understanding What Drives Results
Tracking performance across multiple marketing channels
Setting up analytics to understand customer journey
Measuring true ROI on marketing investments
Adapting to privacy updates and tracking limitations
Resources -
Scaling with a Small Team
Managing marketing, operations, and fulfillment simultaneously
Finding affordable marketing expertise without agency-level budgets
Building systems to run without constant oversight
Choosing the right tech stack and platforms for growth stage
What We Offer
Paid Advertising
Facebook, Instagram, and Google campaigns that actually convert. I handle targeting, creative testing, and ongoing optimization to lower your acquisition costs while scaling spend.
Email & SMS Marketing
Automated flows that turn one-time buyers into repeat customers. Welcome series, abandoned cart, post-purchase, and win-back campaigns that drive revenue.
Conversion Optimization
Turn more visitors into buyers. Product page optimization, checkout improvements, and strategic testing to increase your conversion rate without needing more traffic.
Analytics & Tracking
Know what's actually working. Google Analytics 4 setup, conversion tracking, attribution modeling, and dashboards that show real ROI on every dollar spent.